Strategic Marketing and Branding Plan - Flagstaff Academy RFP-FA1505

Flagstaff Academy » RFP-FA1505

The information below is a summary of solicitation number RFP-FA1505 posted by Flagstaff Academy.  As a reminder, this solicitation is closed and responses are no longer being accepted.

Strategic Marketing and Branding Plan

Date Issued: 06/13/2015

Deadline: 07/03/2015  prior to 4:00 PM   M.D.T.

Requisition Number:

Delivery Point: Longmont, CO

Delivery Date: August 2015

Type of Purchase: Term: Unspecified

Construction Related: No

Type of Response Allowed: Online Only

Issuing Agency: Flagstaff Academy

Using Department: Marketing

Special Notices: No special notices were chosen.

ACCEPTING VENDOR QUESTIONS:

Due Date: 6/19/2015 4:00:00 PM M.D.T.

Primary Contact Name: Mr. Wayne Granger

Title: Executive Director

Email: wgranger@flagstaffacademy.org

SUMMARY OF SPECIFICATIONS:

Flagstaff Academy is soliciting proposals from qualified marketing and branding firms to assist in conducting market research, marketing and advertising planning, and branding to address a decline in enrollment over the last few years. The goals of this Request for Proposal include: Determine current perceptions of Flagstaff Academy among stakeholders, community members, and prospective customers;The collaborative development of a new Flagstaff Academy brand including potential logo update, messaging, print collateral, and market positioning; Development of a compelling “story” for Flagstaff Academy, A marketing plan designed to correspond with our annual Open Enrollment period beginning November 2015. Marketing plan may include print, digital, and traditional advertising and online presence Increase enrollment to full capacity for 2016-2017 school year and improve Waitlists. 

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